Company Branding and Story
Inspiration
BrightFly Consulting draws its inspiration from the origami crane, a symbol of resilience, strength, peace, and longevity across various cultures. The origami crane represents the spirit of overcoming challenges, achieving dreams, and embracing a bright future.
The name BrightFly is a fusion of two key concepts:
Bright: Illuminating a brand’s or client’s digital pathway, shedding light on new opportunities and insights.
Fly: Inspired by the origami crane, symbolizing elevation, aspiration, and the freedom to achieve remarkable heights.
Slogan
“Illuminating Your Digital Pathway With AI”
This slogan encapsulates the essence of what BrightFly Consulting aims to deliver. We leverage advanced AI technologies to illuminate the digital paths of our clients, guiding them toward success with innovative strategies and cutting-edge solutions.
Core Values
Resilience and Strength: Like the origami crane, we believe in overcoming challenges and emerging stronger. We are committed to helping our clients navigate the complexities of the digital landscape with tenacity and perseverance.
Innovation and Creativity: Inspired by the art of origami, we approach every project with a creative mindset, crafting unique and tailored solutions that elevate our clients' brands.
Wisdom and Insight: Drawing from the crane’s symbolism of wisdom, we provide expert guidance and strategic insights, ensuring our clients make informed decisions that drive growth and success.
Longevity and Loyalty: We aim to build long-term, loyal relationships with our clients, partnering with them to achieve sustained success and enduring impact in their industries.
Hope and Healing: During challenging times, we offer hope and innovative solutions that help our clients overcome obstacles and achieve their goals, fostering a sense of optimism and progress.
Brand Story
BrightFly Consulting was born out of a vision to transform the digital journeys of businesses through the power of AI and creative strategy. Our founder, Jason S. Lewis, was inspired by the symbolic significance of the origami crane. Recognizing the crane's representation of resilience, strength, and hope, Jason envisioned a company that embodies these qualities while guiding clients toward digital success.
With a talented team, BrightFly Consulting combines expertise in SEO, paid media, website design, email marketing, social media management, and creative design. Together, we illuminate the digital pathways of our clients, helping them soar to new heights and achieve their aspirations.
Visual Identity
Our visual identity prominently features the origami crane, symbolizing our core values and the inspiration behind our name. The crane depicts in a modern and vibrant design, the reflection of commitment to innovation and creativity. We use bright colors to convey the idea of illumination and optimism.
Messaging
Our messaging focuses on the transformative power of AI and creativity in digital marketing. We emphasize our role in illuminating the digital pathways of our clients, helping them navigate the complexities of the digital world with confidence and success. Our communication is infused with the themes of resilience, wisdom, and hope, resonating with the symbolic meaning of the origami crane.
Conclusion
BrightFly Consulting is more than just a digital marketing consultancy. We are a beacon of hope, resilience, and creativity, dedicated to illuminating the digital pathways of our clients. With the origami crane as our symbol, we are committed to guiding businesses toward their goals, helping them rise and fly to new heights in the digital realm.